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From branded content to social media, animation, podcasts, commercial film, and beyond, we specialize in producing communications that foster trust. We meticulously select the format and channels that best convey your story, ensuring that your message reaches its intended audience with impact and resonance. At Machine Moving Image Creative, we don't just create content; we build connections that endure.
CREATIVE SHOWREEL 2024
Explore a compilation of our recent work in video direction, editing, and motion design. This showreel offers a comprehensive showcase of our technical proficiency and creative expertise across various projects. From commercial campaigns requiring precise editing and visual effects integration to animated sequences crafted with Cinema 4D and After Effects, each segment highlights our ability to execute projects seamlessly from conception to delivery. Witness the application of industry-standard software such as Adobe Creative Suite and DaVinci Resolve in achieving polished, high-quality results. This collection demonstrates our commitment to delivering exceptional visual content while adapting to diverse project requirements and client objectives.
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Oh - and we made the music track too.
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MOTION DESIGN REEL 2024
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RECENT VIDEO PROJECTS
PIONEER DJ - CDJ-3000 DJ MULTI PLAYER LAUNCH VIDEO
CREATIVE / DIRECTING / EDIT / MOTION DESIGN
The concept for the introduction video of the Pioneer DJ flagship DJ multip player, the CDJ-3000, aimed to create a sense of anticipation and excitement around this revolutionary upgrade. We wanted to convey a sleek, premium feeling that reflected the product's status as a top-of-the-line professional DJ tool. Beginning with macro imagery to heighten mystery and anticipation, we gradually reveal the CDJ-3000 in a fast-paced film. The video combines an exciting performance from top DJ James Zabiela with studio footage on a minimalist, industrial background to highlight the product's high-end build quality and durability for professional use.
During the filming stage, we took great care to plan every detail, ensuring we captured the essence of the CDJ-3000 in the most captivating light. James Zabiela's dynamic performance was crafted to showcase not just the product's features but also its potential for professional DJs. We chose a minimalist industrial backdrop for our studio shots, reflecting the CDJ's robust build and professional-grade quality. Throughout the video, we used sleek and modern graphics to highlight key features, making sure they were easy to understand for viewers. By incorporating CGI background elements from the rekordbox DJ software series, carefully redesigned and refreshed for this video, we aimed to create a seamless connection between the products and maintain a consistent brand identity.
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FEATURED VIDEO PROJECT
PIONEER DJ - rekordbox FOR iOS & Android LAUNCH VIDEO
CREATIVE / DIRECTING / EDIT / MOTION DESIGN
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In executing the concept, we collaborated closely with DJ Mr. Switch to craft a short performance that demonstrated the full range of capabilities offered by rekordbox mobile. Using advanced editing techniques, we seamlessly integrated and stitched together different sections of the performance to showcase each feature seamlessly. Additionally, we employed motion tracking technology to overlay screenflows onto the mobile devices, providing viewers with a clear visual representation of the app's functionality. To further enhance engagement, we incorporated vibrant hand-drawn style animations that highlighted specific moments and features, capturing the attention of the young DJ demographic and adding a dynamic visual element to the video.
The result was a visually captivating and informative video that effectively introduced rekordbox mobile on Android and iOS to users. By featuring a performance by DJ Mr. Switch and seamlessly integrating multiple sections of the performance to showcase each feature, we provided viewers with a comprehensive overview of the app's capabilities. The motion-tracked screenflow and colorful hand-drawn style animations added visual flair and accentuated key moments, making the video engaging and appealing to the target demographic. Overall, the video successfully achieved its goal of demonstrating the functionality of rekordbox mobile while capturing the attention of users and generating excitement for the app.
