Pioneer dj - REKORDBOX 5.0
ART DIRECTION / EDIT / MOTION DESIGN
In partnership with Pioneer DJ, we were enlisted to spearhead a complete revamp of the introduction video for rekordbox 5.0 DJ software, setting a new standard with a fresh and dynamic 3D motion design-based style. Our objective was to encapsulate the cutting-edge technology of rekordbox software while showcasing its innovative features and capabilities in an engaging and visually striking manner.
To achieve this, we fused recorded screen flow of the software into a stylish 3D environment meticulously crafted to reflect the sophistication and modernity of rekordbox. This integration seamlessly blended the virtual interface with real-world applications, providing viewers with a comprehensive understanding of the software's functionality.
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In addition to the screen flow, we incorporated high-energy performance footage of DJs utilizing the software for various tasks, ranging from set preparation to live club performances. This immersive approach not only highlighted the versatility of rekordbox but also demonstrated its seamless integration into the workflow of professional DJs.
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Furthermore, we designed new elements and icons to represent specific functions of the software, such as 'Koretch', and constructed a new 3D version of the rekordbox logo. These elements were seamlessly integrated into the video, adding depth and visual interest while reinforcing the brand identity of rekordbox.
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The result was a captivating and informative introduction video that captivated audiences with its cutting-edge visuals and dynamic presentation. By leveraging innovative 3D motion design techniques and high-energy performance footage, we successfully redefined the style of rekordbox introduction videos, setting a new benchmark for excellence in the industry.
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