At Machine Moving Image Creative, we had the exciting opportunity to produce a captivating video to launch rekordbox 6 and showcase its groundbreaking cloud-connected music management services. Our goal was to completely overhaul the look and feel of the video, aiming for a more serious, technical, and moody atmosphere to reflect the advanced capabilities of the software.

To achieve this, we embarked on a journey of 3D animation, creating a visually stunning environment where 3D models of computers running rekordbox 7 were placed. This new environment exuded a sense of sophistication and technical prowess, perfectly aligning with the brand's image.

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We seamlessly integrated recorded screen flow of the software into these 3D animations and environments, ensuring a seamless transition between the digital realm and real-world applications. The 3D background was meticulously crafted to feature a multitude of digital elements moving in unison, mirroring the intricate workings of the cloud services offered by rekordbox 6.

In addition to the digital elements, we interspersed live-action footage of a DJ using and performing with the software in various environments. This served to illustrate the versatile and all-encompassing DJ workflow that rekordbox 6 offers, showcasing its ability to adapt to different settings and enhance the creative process.

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The end result was a visually striking and immersive video that effectively communicated the innovative features and capabilities of rekordbox 6. Our collaboration with the brand exemplified our commitment to pushing the boundaries of visual storytelling and delivering exceptional results that resonate with audiences.

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