BLISS - I Wanna Feel
(ft. Fem Fel)
ART DIRECTION / EDIT / MOTION DESIGN
Recording under the new pseudonym, Bliss, Sister Bliss has signed to 3 Beat, the label home of High Contrast, Sigma, Martin Jensen, Star.One, Stylo G, and Callum Beattie. Released on 16th June, Bliss’ much-anticipated debut single is ‘I Wanna Feel’ (feat. South London rapper Fem Fel), a genre-straddling dystopian house cut, with echoes of raves past and an ode to love (and club venues) lost.
For Sister Bliss's latest track, we embarked on a creative journey to craft a visually captivating music video that would complement the haunting soundscape of the song. Inspired by the track's juxtaposition of ominous undertones and bright, colourful melodies, we sought to create a visual narrative that would immerse viewers in an unsettling yet mesmerising experience. To achieve our vision, we decided to utilise footage captured by a talented cameraman at deserted industrial locations around London. These locations provided the perfect backdrop for our narrative, evoking a sense of desolation and urban decay that resonated with the track's themes. Our goal was to seamlessly integrate 3D animated, glowing rave-style graphics into the footage, creating a surreal and immersive visual experience. Using advanced motion tracking and compositing techniques, we meticulously inserted 3D animated elements into the footage, ensuring they seamlessly interacted with the environment. The glowing rave-style animations pulsated and danced against the backdrop of industrial landscapes, creating a striking juxtaposition between the eerie setting and the vibrant graphics. This juxtaposition added depth and complexity to the video, enhancing the overall viewing experience.
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The final result was a visually stunning music video that captivated audiences and immersed them in a world of haunting beauty. The ominous tone of the deserted industrial locations combined with the bright, colorful animations created a compelling contrast that perfectly complemented the track's dynamic soundscape. The video garnered praise for its innovative visual style and its ability to evoke a range of emotions, from unease to exhilaration. Our collaboration with Sister Bliss on the music video was a testament to the power of creative experimentation and collaboration. By seamlessly blending live-action footage with 3D animation, we were able to create a visually striking narrative that captivated audiences and brought the track to life in a whole new way.