In collaboration with The Strypes for their track "Oh Cruel World," we embarked on a mesmerizing journey to create a visually captivating music lyric video. Drawing inspiration from the artwork associated with the single, we crafted a fully animated experience that transported viewers into a world of hypnotic, abstract patterns. Each animation was meticulously designed to respond and react to looped elements in the music track, such as the bassline or guitar melody, creating a seamless synchronicity between visuals and audio. As the track progressed, the animations gradually built in intensity and energy, mirroring the dynamic journey of the song itself. The color palette, carefully curated from the single's artwork, added depth and dimension to the visuals, enhancing the overall aesthetic appeal. The result was a mesmerizing visual accompaniment that not only complemented the music but also elevated the listener's experience, leaving a lasting impression on audiences.